a creative card collective
Paper Hearts™ Post Office is a snail mail collective of local creatives, providing a curated experience of connection. We offer fresh local picks in communities across the Atlantic region.
Discover local pen pals in your nearest Sobeys floral department.
collaboration over competition
Halifax Paper Hearts™ started in 2015 with one self-taught designer, Stefanie MacDonald, creating cards & selling them at the local farmer's market. Five years (and a lot of hard work) later, Paper Hearts™ now works with over 200 retail partners across the country, including a key partnership with Sobeys.
We connect people to each other, and to opportunities.
Our partnership with Sobeys serves as a platform to showcase the power of collaboration over competition. We're committed to promoting the work of our Pen Pals, while providing our customers with a curated selection of cards, made with love by local creatives, right in their own communities.
Check out your local Paper Hearts™ Post Office at your local Sobeys store.
just a few of our pen pals ...
Our snail mail collective cultivates collaboration over competition. We license the artwork of talented makers in communities across Atlantic Canada, in order to curate a selection of fresh local picks for Sobeys' customers. Click an artist's profile below to learn more about them!
Élana Camille Creates
Élana Camille is a Toronto born lifestyle & fashion illustrator, living in Halifax, who creates art that is colourful and full of life.
Halifax Paper Hearts
Stefanie MacDonald is the founder of Paper Hearts Post Office, and also has her own card line, Halifax Paper Hearts.
Cassy Collins runs a small, one woman (plus help from her husband) shop located in Mt. Uniacke, Nova Scotia.
Lupin Design Studio
Andrea MacRae is a graphic designer creating timeless wedding stationery, based in beautiful Nova Scotia.