a creative card collective
Paper Hearts™ Post Office is a snail mail collective of local creatives, providing a curated experience of connection. We offer fresh local picks in communities across Ontario & Nova Scotia.
Discover local pen pals in your nearest Sobeys floral department.
collaboration over competition
Halifax Paper Hearts™ started in 2015 with one self-taught designer, Stefanie MacDonald, creating cards & selling them at the local farmer's market. Five years (and a lot of hard work) later, Paper Hearts™ now works with over 265 retail partners across the country, including a key partnership with Sobeys.
We connect people to each other, and to opportunities.
Our partnership with Sobeys serves as a platform to showcase the power of collaboration over competition. We're committed to promoting the work of our Pen Pals, while providing our customers with a curated selection of cards, made with love by local creatives, right in their own communities.
Check out your local Paper Hearts™ Post Office at your local Sobeys store.
just a few of our pen pals ...
We license the artwork of talented makers in communities across Ontario & Nova Scotia, in order to curate a selection of fresh local picks for Sobeys' customers. Click an artist's profile below to learn more about them!
Élana Camille Creates
Élana Camille is a Toronto born lifestyle & fashion illustrator, living in Halifax, who creates art that is colourful and full of life.
Poplar Paper Co.
Terri Buckland is the creator of light, bright and mindful greeting cards & other paper goodness made from original hand drawn artwork.
Jill + Jack Paper
Jillian Jackson uses her hand-illustrations to help herself and her clients communicate in a fun and whimsical way.
Lily Kao Design
LKD is a paper goods brand created by Lily Kao, an illustrator and designer based in Scarborough, Ontario.