Crystal Picard is a graphic designer & hand lettering artist based out of Halifax, Nova Scotia. She started lettering in 2013 while in school for design and dreamed up a company that created cards & surface pattern design.

It was here that Hello Sweetie Design was born. With a focus on lettering, Crystal pairs traditional techniques with digital illustration to create a lineup of cards that range from sweet to sarcastic; as unique and fun as the people who buy them!